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Fort Worth - Strategies Print E-mail

Fort Worth’s entertainment offerings can be found throughout the city – from world-class museums in the cultural district to Western heritage in the Historic Stockyards, family fun at the Fort Worth Zoo to NASCAR races at Texas Motor Speedway.

Other Fort Worth cultural destinations include:

The Fort Worth Convention and Visitors Bureau (CVB)
The Fort Worth CVB maintains a focused effort on building awareness of these and other area events. It promotes Fort Worth to group and individual tour clients in regional, national, and international markets. In addition to a strong public relations campaign, media coverage of Fort Worth as a travel destination is at an all-time high. Major print and broadcast media, from key regional publications such as the Houston Chronicle to the Daily Oklahoman, to national media including The New York Times, Condé Nast Traveler, and The Food Network, have all recently touted Fort Worth as one of the finest cities for visitors.

Fort Worth Destination Awareness Campaign

A fully integrated regional campaign promoting Fort Worth as a leisure travel destination was recently launched through the Convention and Visitor’s Bureau website. Travel Packages to the city have also been designed that allow visitors to thematically choose how they will spend their time in the city. The themes range "Arts & Culture," "Western Heritage," "Build Your Own," and a "Featured Package" (which promotes a special event or exhibit).

 

Community Newsletter
The community newsletter is specifically targeted to local residents of Fort Worth and Tarrant County and uses the "Destination Fort Worth" Campaign create local awareness about the city's dynamic tourism industry, its impact and importance on Fort Worth's economy, and opportunities for local residents to become involved with the CVB in marketing the city.