Tourism Strategies

In order to stimulate tourism, increase economic development and promote the city’s culture, Roanoke recently updated its “brand image” by developing a new city logo and creating a branding/positioning statement that clearly defines the balance Roanoke offers both residents and visitors. The branding strategy capitalizes on Roanoke’s beautiful natural setting, its strong support for the creative and performing arts, a strong, diverse student population and its forward-thinking business community. Roanoke has also cooperated in a similar regional effort to update the brand image and positioning statement for the entire Roanoke Valley region, resulting in the “NewVa” identity that incorporates the neighboring New River Valley, home to the world-class research and learning facilities of Virginia Tech.  

The city of Roanoke’s award-winning website is an excellent resource for city information. Residents and visitors can check the site for updates on all the fantastic city-wide events happening each month.