Partnerships between Tulsa and Oklahoma Tourism work to help promote the diverse and dramatic histories of the state and Tulsa, its second-largest city.

In October 2008, Tulsa will host the National Trust for Historic Preservation national conference. The NTHP is a private, nonprofit membership organization dedicated to saving historic places and revitalizing America's communities. Also in October 2008, Tulsa will host the U.S. National Arabian & Half-Arabian Championship Horse Show, which ranks as the most prestigious North American championship in the Arabian show horse industry.

In August 2007, the Tulsa Convention & Visitors Bureau launched a campaign to brand the Tulsa metropolitan area as a tourist destination with a comprehensive, eye-catching campaign focused on Tulsa’s many attractions, destinations and experiences.

Executive Director of the Tulsa CVB Suzann Stewart, CAE, oversaw months of in-depth research which brought several conclusions from observers, no matter if they were born in Tulsa or had no idea where to place it on a map. Extensive qualitative research found that most people who have never been to Tulsa have no idea what to expect.

Some of the research findings included:

 - Tulsa is genuine—what you see is true;
 - Tulsa is sophisticated, intimate, multicultural and multinational;
 - Visitors to Tulsa are welcomed into the community as a new friend rather than as a tourist; the
   experiences Tulsa offers to visitors were built for those who live there, not as tourist attractions.

The campaign, which focuses on attracting tourists from a seven-state region, attracting meetings, conventions and special events of high-impact, high-volume attendees, was unveiled just prior to the PGA Championship, held August 6-12, 2007, at Southern Hills Country Club.

The CVB’s new website was designed to allow potential visitors and hometown tourists to explore the city’s attractions, accommodations and restaurants; special features of VisitTulsa.com include interactive maps that direct users to different Tulsa destinations, as well as a journal section for visitors to post their experiences at each Tulsa attraction highlighted on the website. Other elements of the comprehensive campaign include outdoor billboards in and around Tulsa, airport security bin advertising encouraging tourists leaving through Tulsa International Airport to “VisitTulsaAgain.com,” a hotel rack brochure, calendars of events, Downtown brochure, drink coasters, luggage tags, print advertising in strategically selected regional consumer as well as trade publications, public relations, and brand culturalization.

Brand culturalization is training given to Tulsa hotel personnel, airport volunteers, museum docents, taxi cab drivers and other front-line ambassadors for the city, giving them an in-depth look at what visitors are looking for from Tulsa, and reminding them about all the great things the city has to offer. Those ambassadors can give visitors the information they need to have a superior experience when they visit Tulsa—the first steps in making a positive, lasting impression.