One organization dedicated to enhancing the city center is the Downtown Winston-Salem Partnership. The group is leading the efforts to revitalize and strengthen the core of the city. It supports downtown businesses and encourages new economic development. The vision of the Downtown Winston-Salem Partnership is to make downtown a popular destination by emphasizing area employment centers, dining, retail, entertainment, and residency. It also strives to create a variation of neighborhoods around the core of center city and supports the development of a pedestrian-friendly urban environment.