Set in the foothills of the Ozark Mountains, Fayetteville’s downtown is the premier cultural and entertainment district in Northwest Arkansas. Fayetteville is notable for its picturesque surroundings, rich history and culture, educational excellence and its healthy economy. Thanks to the city’s revitalization efforts in the last decade, the metropolitan area is filled with one-of-a-kind shopping, exciting nightlife, live local music, fine arts and spirited sports events at the University of Arkansas. Fayetteville has been ranked as one of the nation’s leading metropolitan areas for job growth making it an ideal city for skilled employees and entrepreneurs. It’s the cradle of industry giants like Wal-Mart, J.B. Hunt, Superior Industries, and Tyson Foods. Downtown Fayetteville is experiencing significant economic prosperity while managing to retain a distinctive hometown feeling that is attracting increasing numbers of families, corporate professionals, students and nature lovers.